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GWPR global: Inside Stories with Rachel Arthur

19. März von 12:00 - 13:00

Inside Stories with Rachel Arthur
Advocacy Lead for Sustainable Fashion at the UN Environment ProgrammeModerated by Cornelia Kunze, i-sekai, Chair of the GWPR International Board.Rachel helped lead the strategy for the UN Environment Programme’s Theory of Change for textiles and fashion, often described as one of the least sustainable sectors and a major contributor to the triple planetary crisis of climate change, nature and biodiversity loss, and pollution and waste. In this role, she was also the author of the fantastic 100-page Sustainable Fashion Communication Playbook, part of an effort to change the narrative and align fashion communication with the 1.5 degree climate target and wider sustainability goals. A guide for consumer-facing communicators, the Playbook acknowledges the power of marketing and PR in shaping desire, aspiration and levels of consumption, making it applicable across numerous other sectors.

We talk to Rachel about the power of storytelling and the role we as communicators can play in creating a more sustainable future.

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19. März
12:00 - 13:00

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